Designer Chi WOW WOW
teamed up with corporate "Super Hero" Marvel Entertainment, Inc. in April of 2007 to launch Marvel Comics pet collection which included dog apparel, dog carriers, dog collars and leashes, dog beds, and other accessories.
Chi WOW WOW
got its start making tees for dogs out of vintage and re-cycled clothing. The very first tee was made for the her 4-lb. rescued Chihuahua, ELVIS, from a vintage 1970 Captain America t-shirt that the owner, Carolyn Paxton, still had in her possession since the age of 11. "We are so excited to commence our very first licensing agreement with Marvel, since Chi WOW WOW
was born out of a love for a great Marvel character, Captain America," said Ms. Paxton. "Marvel fits very well into our image and brand recognition. We are known for our tomboyish and funky streetwear; how perfect to be putting the retro Super Heroes I loved as a kid now on clothes for dogs." :)